![]() ![]() After nearly a year of its critics demanding that it respect users’ privacy, here was Facebook saying: “Fine, privacy you shall have.” (More on whether what’s being offered is actually privacy later.)īut it’s worth thinking back to those five days of silence, when the contours of the scandal took shape and revealed themselves with an uncanny distinction: when it came to Facebook, the Cambridge Analytica story did not uncover anything new. The so-called pivot to privacy is in many ways the logical conclusion to the earth-shaking (and market-moving) response to the Cambridge Analytica story, which plunged Facebook into the greatest crisis in its then 14-year history. ![]() While it appears that Facebook is suddenly ‘woke’ to privacy issues, it’s safe to assume it’s business as usual there Ashkan Soltani, formerly of the FTC The culmination of all that verbosity came earlier this month, when Zuck unloaded a 3,000-word treatise on Facebook’s “privacy-focused” future (a phrase that somehow demands both regular quotation marks and ironic scare quotes), a missive that was perhaps best described by the Guardian’s Emily Bell as “the nightmarish college application essay of an accomplished sociopath”.
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